TikTok can create a customized audience in simple ways, and they can be used in your ad group targeting. The customer’s contact data, website traffic, app activity, or ad engagement can be used to create them. TikTok pixels must be installed before launching an ad campaign if you prefer to use your TikTok Ads for retargeting.
TikTok Pixel Supports In:
You are identifying users who are more likely to accomplish your ad campaign objective and optimize your ad delivery. It also measures the effectiveness of your ad campaigns. You are eliminating audiences who have already turned into prospects so that you do not spend your ad budget on unnecessary impressions and clicks. Once your audience targeting is accomplished, you can schedule and configure the budget for your ad group.
Placement And Budget
In the budget and schedule section, set the budget for the ad group in the budget and schedule section. TikTok allows you to choose either a daily budget or a total budget. TikTok Ads dashboard is the most animated feature, and it enables you to select the appropriate platforms where you wish to run your ads. TikTok identifies where your ad would perform best and places it appropriately with automatic placement options.
Engagement is a Custom Audience option that enables you to create an audience from users engaged with your ad content across all of the TikTok ads’ family of apps. It’s great for identifying people who have previously shown interest in your content. Engagement Audience mainly refers to users who have watched or clicked your ads. Build an audience engagement with the complete list of events and their definitions.
Identifies Your Audience
Selecting the right Audience can enhance your ad’s performance. These approaches work best when considering your Audience:
Narrow Targeting: The system will identify the best customers according to your specific targeting settings, then your ads will be displayed to them.
Broad Targeting: Without any predefined parameters, the system will find the best people. TikTok’s intelligent algorithm will help you find potential customers, you are unaware of even if you leave the targeting options blank.
AEO Features In TikTok
TikTok AEO (App Event Optimization) presently consists of 4 different optimization features, categorized into fully-launched and non-fully-launched components. The primary difference between the four other parts resides in their objectives and the events that can be optimized. Once advertisers meet the unlock criteria, Fully-launched features can be unlocked automatically. At the same time, the advertisers need to apply for non-fully-launched parts to be whitelisted.
Interest Targeting And Ad Delivery
User’s behavior can identify interests according to different content types. Activities such as Views and clicks are included in the behavior types. Videos, ads, and articles fall under content types. You can also resort to buy TikTok likes if you want your content to turn into a hit on this platform.
When a user tends to interact more with specific categories, you can associate their profile with a related interest. For example, a user’s profile can be connected to ‘Fashion’ and ‘Gaming’ because they frequently watch shopping videos and click on gaming ads. Sometimes you cannot merely determine the interest based on the product characteristics alone. If you wish to promote “Trolley Bag” and you feel that the users who travel frequently are in need, you can select the interest “Travel.”
Please note that when you select more than one interest, the target audience should meet only one individual criterion and not users who meet all of them.
Defines Your Optimization Goal And TikTok Ad
TikTok enables you to optimize your ad group conversion, click, or impression, and based on the goal you select, your bidding will be optimized.
If the conversion is your primary goal, your ad will be displayed to the users on the verge of transformation for your product or service.The brand takeover should be created with images of high resolution because its visuals will occupy the entire screen. Make a significant portion of your redirect link by focussing on call to action (CTA).
TikTok provides minimal space to convey things with words. If you ask, TikTok offers a Video Creation Kit to display your ad creatively and to incorporate words if you are selling a tough product or service. TikTok enables you to experiment with a broad range of attractive features and creative elements before tuning your ad to highly feasible combinations of ingredients.